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COMPARATIF

AutoReplied vs MARA AI

MARA is a leading AI review reply product, but for a specific sector: hospitality. It centralizes Google, Booking.com and TripAdvisor, learns the brand voice and automates by rules, with pricing per property and reply volume.

MARA AI at a glance

Publisher
Germany, English interface
Audience
Independent hotels and hotel groups
Public price
€70 to €290/month per property
Official website ↗

For the same price

MARA’s entry plan costs fourteen times more than AutoReplied for three times fewer replies.

AutoReplied

500 reviews

for ≈ €5/month, all your locations (annual plan)

MARA AI

150 replies

for €70/month per property annually, then €0.30 per additional reply

At MARA, 500 replies per month cost €130 per property. With AutoReplied, they are included.

Criterion by criterion

AutoReplied: €9.99/month or €59.99/year (about €5/month), 7 days free with the annual plan, up to 500 reviews per month, about €0.01 per review. Information about MARA AI is dated 2 septembre 2026.

Criteria
AutoReplied
MARA AI
Review platforms
Google Business Profile only
Google, Booking.com, TripAdvisor, surveys
AI-generated replies
✓A ready reply for each review, enabled with your consent
✓Brand voice learned from previous replies
Publishing a reply
✓Publish, ignore or postpone from the iPhone app or the web
✓Web inbox, human approval
Automatic mode
✓Included, off by default, for new reviews only
✓Rule-based automatic replies
Multiple locations
✓Multiple locations under one Google connection
✓Per property, hotel groups
Statistics
✓Rating, visibility, calls, directions, bookings
✓AI analytics by topic and property, benchmarking
iPhone app
✓Native iPhone app
–No app found
Web access
✓Web app with the same account and subscription as on iPhone
✓Web
Review collection
–No review collection (QR, SMS)
~Surveys and widgets
Public pricing
✓€9.99/month or €59.99/year (≈ €5/month), 500 reviews/month included, ≈ €0.01 per review
Lite €70/month (150 replies) · Core €130 (500 replies) · Intelligence €210, billed annually per property; €0.30 per extra reply
Free trial
✓7 days free with the annual plan
✓Free trial without a credit card
Commitment
No commitment, through the App Store
Monthly or annual (20% off)

Why AutoReplied

  • ✓You are not a hotel: you run a shop, restaurant, practice or trades business.
  • ✓You want 500 reviews per month included for €9.99, without per-reply billing.
  • ✓You want an iPhone app in French.

When MARA AI still makes sense

  • You manage one or more hotels and must reply on Booking.com and TripAdvisor.
  • You want detailed analysis of topics raised by customers.
  • You want AI that faithfully reproduces an established brand guide.

What to take away

MARA is probably one of the most advanced AI reply products on the market, and its price reflects that. It is designed for hotels receiving hundreds of reviews across several platforms.

For a local business whose reviews are on Google, AutoReplied covers the need at a fraction of the price, in French, on iPhone and web.

Sources and mentions

Informations relevées le 2 septembre 2026 sur les pages publiques de l’éditeur ; elles peuvent avoir changé depuis. MARA AI est une marque de son propriétaire, sans lien avec AutoReplied ni Dolvia. Une inexactitude ? Écrivez à support@dolvia.com.

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